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4 Things Every Customer Wishes You Understood About Them
Don’t you wish you were able to understand and predict what your customers specifically need and want from you? Not just in terms of the products, features, or benefits that come with doing...
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Not Sure What to Say? Check Out These Four Video Email Examples
You’re here for a reason. You know you need to start using video, but you’re not sure it’s the right fit for you. Maybe you’ve even tried to send videos and have stopped halfway through because they...
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2 Keys to Creating an “Extraordinary” Customer Experience
How did “customer experience” become such a powerful, driving force of differentiation between companies – and a force of attraction or repulsion? Part of the answer to this question is how...
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The Financial Side of CX: Which Customers Should You Invest In?
For any company – including yours – not all customers are created equal. Some are far more profitable than others. So it’s fundamentally important to know where, when, and in whom we should be...
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How NOT to Use LinkedIn Messaging for Prospecting
There’s something that I’m tired of. I think you’re probably tired of it, too. So, I decided to reach out to you, to collect your thoughts, experiences, and feedback on this problem. On the latest...
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Training and Certifying Your Sales Team to Speak Your Customer’s Language
Do you know what language your customers speak? No, I don’t mean English or Spanish. When a customer has a different background, experience, and perspective than your own, it can be difficult to...
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Why Consumer Education Videos Work in Real Estate (And How to Be Successful...
Creating great consumer education video content can help your business thrive. We know this because we’ve seen our top video influencers in real estate thrive in this video niche by creating...
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Company Culture As Your Competitive Edge
Imagine a culture in which the company’s employees find as much joy in the customer experience as as their customers do. For our guests on this episode of The Customer Experience Podcast, that’s an...
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The Biggest Transformation in Prospecting in 30 Years
Human, helpful, and relevant. If the goal of your team and your organization is to bring these three qualities to life, you’re on your way to delivering a great customer experience. Today’s guest on...
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Setting Up Your B2B Live Chat To Dramatically Accelerate Sales
Creating more human connections in the B2B space has become a focus for modern-day businesses – including their sales teams. It’s what builds a strong customer experience and fosters meaningful...
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5 Ways Internal Alignment Can Elevate Your Customer Experience
In most companies, creating and running separate departments to plan and execute different functions, roles, and tasks makes sense. But how can you bring your team members together in the right ways...
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3 Ways To Win With The SaaS Sales Method
Have you ever considered everyone in your organization to be one big sales team? According to Jacco vanderKooij, to build a successful SaaS company, that’s exactly the mindset you need to have....
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Plain text email is dead: Learn when and why video is better than text
The most effective communication comes from face to face interactions. This is the way we, as humans, communicated and interacted with one another before the age of email and texting. It’s the way the...
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The 3 Components Of Trust For Better Customer Relationships
Every time Cory Scheer puts on his Brooks running shoes, he has a great experience. He doesn’t get blisters and his feet feel comfortable. And when it’s time for a new pair of shoes, he turns to...
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The Modern Buying Process and Product Led Growth
Long before Wes Bush immersed himself into the world of product-led growth, he was teaching kids how to swim. Little did he know that his past and future would collide, as the lessons he learned...
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Creating An Extraordinary Customer Experience With Video
Do you ever consider how your customer experience affects your brand? Chances are, even with the best, there’s room to improve the most essential part of your business. Studies show that the...
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Developing Customer Loyalty Requires Cultural Empathy
Imagine designing and executing an elaborate and important marketing campaign – only to find out that it didn’t resonate with majority of people in your target audience. This is actually a reality...
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Generate Mortgage Leads & Convert Them With Video Using These 8 Tips
If you’re interested in using video to generate mortgage leads, build relationships and close more loans, but you’re not quite sure where to start, check out these recommendations we pulled from...
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Real Estate Video Marketing: 13 Proven + Profitable Ideas for Listings,...
As professional coaches and entrepreneurs, we are firm believers in video-first marketing. If you’re new to real estate video marketing and looking for ways to incorporate video into your real estate...
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Asking Better Sales Questions for Greater Sales Success
“What have I done that’s consistent in my sales process?” This is a question many of us should be asking ourselves. And after years of working in sales for companies such as Coca-Cola and Johnson...
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