Here at BombBomb, in our Real Estate Video Influencers project presented by Tom Ferry, we looked at tens thousands of videos from thousands of real estate agents to find influencers in five categories.
It’s like you’ve already heard of Neighborhood or Community videos. These videos highlight the people and places in the areas that you serve. But have you started creating these videos yourself? In the category below, you’ll see ten winners and five honorable mentions who have mastered the Community Video category.
This style of real estate video presents a great opportunity for you. Get ideas, inspiration, and examples from the top 10 and those honorably mentioned. And be sure to download the entire educational guide produced for this project!
See Tom Ferry’s Take on what the top individuals in the Community Video Category are doing differently, and what you should be doing to make this list next year!
1 Michael Thorne
RE/MAX Little Oak | Fort Langley, BC
Michael is one of the original real estate agents who incorporated video into his business. To this day, he is constantly innovating his content strategy and has even begun teaching people how to use video in their business. We chose him for number one in the Community Video category because of a series he just created called “Bigger and Better.” In the series, he starts out with a red paperclip and asks his audience what someone would trade him for the red paper clip. The series moves forward from there and the trades get bigger and bigger. All of the proceeds at the end go to the Langley Community Support Groups Society and their “Hope After Stroke” program.
2 Windermere Professional Partners
Windermere Professional Partners | Tacoma, WA
The team of Marguerite Martin, Gabriel Ng and Amy Thor created a new series this year called “Meet the Neighbors” and it’s so incredible. It talks nothing about real estate, it’s emotional, it’s thought provoking, and most importantly, it makes their community seem so wonderful. Marguerite’s placed in the top two spots in the community video category for two years now. Check out the trailer for Meet the Neighbors here.
3 Dustin + Rachel Parker
The Parker Group | Seaford, DE
Dustin and Rachel Parker are killing it in all things video, but they really thrive in community video. They go live with a series they call ParkerGroupLive, have a series that looks deeply at the residents in their community called #LocalHeroes, and finally, they have a show called #GetLocal where they visit local businesses. These two are consistent, engaging, and really serving their community with their videos.
4 Adam Cooper
The Bagogloo Team | RE/MAXnova | Halifax, NS
Something we love about Adam Cooper and his series, My Halifax, is the fact that he’s extremely sincere. He shows that his content is truly created out of a love for his city. ADAM HAS COMMITTED TO PUSHING OUT ONE VIDEO PER WEEK, which is something we didn’t see from many of our nominees. He’s constantly creating content and reaping the benefits from his hard work.
5 Brandon Porter
Summa Pacific Cascade Realty | Newberg, OR
Brandon Porter is a newcomer on our Real Estate Video Influencer List and he has one of the best editing styles we’ve seen. His brand is fun, and high energy, and he pushes out one new show a week for his series “The Brandon Porter Show.” In this show he interviews local businesses, and even attends local events. Something we love about Brandon is the fact that he is not afraid to be himself on camera, and he’s often showing off behind-the-scenes aspects of his life like his wife Danika, and their daughter, Tilly. It allows him to be relatable. After watching his videos, we wanted to hire Brandon to be our realtor!
6 Steve Volkers
The Steve Volkers Group | Grand Rapids, MI
Steve and his team have always excelled in community videos. Last year, he created a show called “What Makes Grand Rapids Great” where he talked about all the things he personally loved about his city while drinking coffee on a rooftop. This year, Steve continued producing content with his show “#WhatsintheCup” where he and his team talk about a variety of different topics like affordable housing, Social Impact Investing, and even the Olympics! The goal for this show was to step away from business topics and move more into current events and what’s happening in their city at each particular moment.
7 Craig Veroni
Craig Veroni Real Estate | RE/MAX Masters | Vancouver, BC
Craig is another former Real Estate Video Influencer who has continued to create quality videos and is ranking again in 2018. Craig created a new series this year he’s called “My Favourite Humans in Vancouver” where he celebrates people in his city that are doing incredible things that most people don’t know about. THE SHOW IS UNIQUE, THOUGHT PROVOKING, AND DEFINITELY WORTH A WATCH!
8 Jason Farris
FresYes Realty | Fresno, CA
JASON WAS ONE OF THE ORIGINAL CREATORS OF COMMUNITY VIDEO WITH HIS FRESYES REAL ESTATE PAGE. We love his “Food Network” style approach to reviewing all of his favorite spots in the Fresno area. Something Jason does that not all real estate agents do in the community video space is he creates his own intro video that brands himself as a neighborhood expert and mentions, of course, his real estate business.
9 Bern McGovern
Compass Realty | Del Mar, CA
BERN MCGOVERN IS KILLING IT. He’s working with local Meetup groups to film local videos and learn what they’re passionate about, which is something we haven’t even seen before at BombBomb (check out this video on a sport called CaniCross!). This year he started a new series called “Off the 56” where he checks out what’s happening in his community. Bern is new to video, with Off the 56 debuting just this year, but he’s pushed out a ton of episodes since, showcasing strong potential.
10 Garret Hunt + Tyler Chism
Live in Everett | Everett, WA
These two are pumping out consistent content on the food and entertainment scene in their city. They’ve created so many community videos that they were able to build a new brand because of it that they call “Live in Everett.” THEY ADD A SENSE OF FUN INTO THEIR VIDEOS, which is an awesome break from the heavy real estate content many agents feel obligated to create.